Large exporters are focused on selling to Large Buyers who renew contracts annually. They are not looking for new buyers.
- Lack of financial structure to issue SBLS, DLC through one of the 5 largest banks in the world. - Lack of logistics structure (operational planning at the destination)
1 - Basic knowledge of the market 2 - Import planning 3 - Lack of financial and logistical structure to make imports viable
1 - Study the market 2 - Define demand clearly 3 - Carry out Import Planning 4 - Make the financial and logistical structure viable